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Call Scripts (Good v.s. Bad)

Good vs Bad Scripts

Updated over 2 months ago

Utility Bill Audit Conversations


1.) Asking for Bills

❌ Bad

“Can you email me your last bill?”

⚠️ Why It Fails

  • Sounds small and unimportant

  • Signals you don’t understand seasonality or rate complexity

  • Makes the audit feel casual


✅ Good

“To properly initiate the NASC utility bill audit, they’ll need at least 12 months of bills for each meter. That allows them to identify seasonal demand patterns and rate-related issues that simply don’t show up on one or two statements.”

🎯 Why It Works

  • Demonstrates sophistication

  • Justifies the request

  • Positions the audit as forensic, not superficial


2.) Asking for Portal Access

❌ Bad

“Can you give us your login?”

⚠️ Why It Fails

  • Feels invasive

  • Triggers security concerns

  • Sounds casual and unsafe


✅ Good

“Many clients choose to grant temporary portal access so NASC can download the billing history directly. That tends to be the easiest and most complete option, and it saves you from having to gather everything manually. If you prefer PDFs instead, that works too.”

🎯 Why It Works

  • Normalizes access

  • Reduces friction

  • Offers alternatives

  • Maintains control with client


3.) Explaining Interval Data

❌ Bad

“We also need interval data.”

⚠️ Why It Fails

  • Sounds technical and abrupt

  • Feels like added work

  • No explanation of value


✅ Good

“If interval data is available, it shows when energy is used — not just how much. That timing impacts demand charges and TOU billing. It’s not mandatory, but when available, it gives NASC much more clarity and increases the likelihood of identifying billing errors or savings opportunities.”

🎯 Why It Works

  • Simple explanation

  • Ties directly to dollars

  • Keeps it optional


4.) Addressing Time Concerns

❌ Bad

“It shouldn’t take long.”

⚠️ Why It Fails

  • Minimizes client’s concern

  • Sounds dismissive

  • Feels like a sales deflection


✅ Good

“The audit typically takes one to five months depending on the utility’s responsiveness and how far back we’re reviewing. NASC handles all of the back-and-forth directly with the utility, so your involvement is minimal.”

🎯 Why It Works

  • Sets realistic expectations

  • Removes burden

  • Reinforces professionalism


5.) Positioning Outcomes

❌ Bad

“We usually find savings.”

⚠️ Why It Fails

  • Sounds like a promise

  • Sets up credibility risk

  • Feels sales-driven


✅ Good

“Often clients receive refunds or credits, and sometimes the biggest win is correcting the bill going forward so future charges are accurate. The real value is clarity — with zero financial risk.”

🎯 Why It Works

  • Avoids guarantees

  • Maintains credibility

  • Keeps risk low


6.) “Are You Guaranteeing Savings?”

❌ Bad

“Yes, most clients save.”

⚠️ Why It Fails

  • Legally risky

  • Destroys trust if no savings found

  • Creates defensive CFO response


✅ Good

“We never guarantee savings. What we guarantee is clarity and peace of mind at zero financial risk. In many cases savings are identified, and in others the value is confirming billing accuracy.”

🎯 Why It Works

  • Protects credibility

  • Feels honest

  • Builds trust


7.) “Why Are Utilities Making Errors?”

❌ Bad

“Utilities mess up a lot.”

⚠️ Why It Fails

  • Sounds emotional

  • Unprofessional

  • Creates adversarial tone


✅ Good

“Utility rate structures have become significantly more complex over the last decade — especially with demand charges, TOU billing, and riders. That complexity increases the chance of misclassification or billing misalignment.”

🎯 Why It Works

  • Professional

  • Data-driven

  • Neutral tone


8.) “We’ve Never Had a Problem Before.”

❌ Bad

“That’s what most people think.”

⚠️ Why It Fails

  • Sounds dismissive

  • Creates friction


✅ Good

“That’s very common. Many of our clients assumed the same. The audit simply validates that assumption or uncovers opportunities that wouldn’t otherwise be visible.”

🎯 Why It Works

  • Respects their position

  • Frames audit as validation


9.) “Who Is NASC?”

❌ Bad

“They’re our audit partner.”

⚠️ Why It Fails

  • Too vague

  • Lacks authority


✅ Good

“NASC has specialized exclusively in forensic utility bill auditing for over 30 years. They’re independent and not affiliated with solar, batteries, or equipment — their sole role is validating billing accuracy and rate alignment.”

🎯 Why It Works

  • Builds authority

  • Removes conflict of interest


10.) Jumping to Solar (Common Trap)

❌ Bad

“This also helps with your solar design.”

⚠️ Why It Fails

  • Breaks trust

  • Reveals sales intent

  • Changes the frame


✅ Good

“Before making any long-term energy decisions, it’s important to confirm billing accuracy and rate alignment. The audit creates that foundation.”

🎯 Why It Works

  • Keeps audit independent

  • Preserves advisory tone


11.) “Send Me Something to Review.”

❌ Bad

“Sure, I’ll email some info.”

⚠️ Why It Fails

  • Conversation dies

  • No next step secured


✅ Good

“Happy to send a short overview. Before I do, are you the person who manages billing, or should I connect with your accounting lead so we can streamline this?”

🎯 Why It Works

  • Advances the process

  • Identifies decision-maker


12.) Ending the Call

❌ Bad

“Okay, let me know.”

⚠️ Why It Fails

  • No momentum

  • No accountability


✅ Good

“What’s the easiest way for us to move forward — portal access or PDFs? Once we have that, NASC can begin the review and we’ll follow up once they’ve completed the initial assessment.”

🎯 Why It Works

  • Clear next step

  • Binary choice

  • Maintains momentum


Advanced Scenarios (Higher-Level Stakeholders)


CFO Concern: “What’s the catch?”

❌ Bad

“There isn’t one.”

✅ Good

“There’s no upfront cost. NASC is compensated only if they identify historical recoveries or forward billing reductions. If nothing is found, there’s no fee.”


Facilities Manager Concern: “This sounds like extra work.”

❌ Bad

“It’s easy.”

✅ Good

“Most of the heavy lifting is handled by NASC. Once access is granted, your involvement is minimal unless clarification is needed.”

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