***The slide deck above is meant to be customized and used as customer facing material***
1. The Electric Shift Is Already Happening
Electric vehicles (EVs) are no longer a future trend — they are a rapidly growing reality.
EV adoption in the U.S. has grown from ~2% of new vehicle sales in 2020 to over 10% today
Forecasts project EVs will reach 40–50% of new vehicle sales within the next decade
Major automakers are investing billions and targeting full electrification by ~2035
EVs are already cheaper to fuel and maintain, with purchase prices approaching parity
Key Takeaway:
EV adoption is accelerating quickly — and infrastructure is struggling to keep up.
2. The Charging Gap (The Opportunity)
There is a major imbalance between EV adoption and charging availability.
~150,000 gas stations exist in the U.S., but far fewer EV charging locations
Many existing chargers are unreliable or out of service
Home charging is slow:
Level 1: 40+ hours
Level 2: 8–12 hours
“Charging availability” is the #1 concern for EV drivers
What this means:
There is a massive, growing infrastructure gap — and property owners are in a prime position to fill it.
3. Why Property Owners Should Care
EV charging is not just infrastructure — it’s a business opportunity.
Key Benefits:
1. Drive Foot Traffic
EV drivers actively choose destinations with charging
Your property becomes a destination, not just a stop
2. Generate Revenue
Charging fees can create meaningful income
Parking spaces become revenue-generating assets
3. Competitive Advantage
Signals innovation and sustainability
Differentiates your property in crowded markets
4. Increase Customer Loyalty
Charging integrates well with rewards programs
Encourages repeat visits
5. Additional Revenue Streams
Digital charger screens can host advertising
Opportunity for partnerships with local businesses
6. Fleet Benefits
Reduce fuel costs for company vehicles
4. Choosing the Right Charging Type
Level 3 (DC Fast Charging)
Charging Speed:
~20–30 minutes to 80% charge
Best Fit For:
Short-stay locations
High-traffic areas
Businesses seeking maximum revenue per space
Ideal Locations:
Retail centers
Restaurants
Highway-adjacent properties
Airports
Primary Value:
Attract new customers
High turnover and premium pricing
Level 2 Charging
Charging Speed:
4–8 hours for a full charge
Best Fit For:
Long-stay environments
Ideal Locations:
Hotels
Offices
Hospitals
Event venues
Primary Value:
Guest amenity
Customer experience enhancement
Hybrid Strategy (Best of Both)
Many properties benefit from installing both:
Level 3 → capture transient traffic
Level 2 → serve long-duration users
This approach maximizes utilization, flexibility, and revenue potential.
5. The Financial Picture
EV charging economics vary by site, but the opportunity can be significant.
Key Factors:
Location
Traffic volume
Utility rates
Tax status
Nearby competition
Incentives:
Federal tax credits
State rebates
Utility incentives
These can significantly offset installation costs.
Revenue Potential:
Some sites generate tens to hundreds of thousands of dollars annually
Important:
Every site is unique — proper evaluation is required to determine viability.
6. Preparing for an EV Charging Evaluation
To properly assess a site, key inputs are needed:
Tax Status: For-profit, non-profit, or municipal
Utility Information: Provider and rate structure
Target Audience: Employees, customers, or new traffic
Nearby Demand: Adjacent businesses and traffic drivers
Site Layout: Parking and preferred charger location
Competitive Landscape: Existing chargers nearby
7. Industry-Specific Applications
Hotels & Hospitality
EV drivers actively filter out hotels without charging
Charging increases bookings and guest satisfaction
Ideal for Level 2 (overnight charging)
Can be integrated into loyalty programs
Key Insight:
EV charging is quickly becoming a standard amenity, not a luxury.
Retail & Restaurants
Charging creates captive dwell time (20–30 minutes)
Increases in-store traffic and spending
Enables loyalty programs and promotions
Additional revenue via advertising
Gas Stations
Protect against declining fuel demand
Leverage prime real estate (high visibility, traffic flow)
Future-proof the business model
Government / Municipal
Offset declining gas tax revenue
Provide employee benefits
Support sustainability initiatives
8. Strategic Positioning
EV charging should be framed differently depending on the property:
Revenue Driver → Retail, highways, high-traffic sites
Amenity → Hotels, offices, multifamily
Competitive Differentiator → Hospitality, CRE
Future-Proofing Asset → Gas stations, municipalities
9. Final Takeaways
EV adoption is accelerating faster than infrastructure
There is a clear and growing market gap
EV charging creates:
Revenue
Foot traffic
Competitive advantage
The right solution depends on:
Property type
Customer behavior
Location dynamics
Closing Thought
EV charging is not just about energy — it’s about positioning your property for the next decade of transportation and customer behavior.