Building Your Pipeline
Marketing, lead generation, and sales strategy tips
11 articles
Your Opportunity At SurgeWelcome to Surge, the fastest-growing commercial clean energy firm in America, where we're saving the planet one panel at a time.
“Why Surge” Talk TrackUse this outline during calls, presentations, or casual conversations to communicate Surge’s mission and value in a confident, concise way.
Industries to TargetThe Surge Team’s Guide to Smart Prospecting
Finding Your "Man On the Inside"Why you need a deal champion on every project, and how to find one.
Converting Your Lead Into An OpportunityLearn how to turn your lead into a true, qualified opportunity.
Best Practices for Commercial Solar ProspectingThis guide outlines proven best practices for sourcing and developing commercial solar opportunities.
Common Objections & How to Handle ThemThis guide outlines the most common commercial solar objections and how to respond effectively while maintaining trust and professionalism.
Marketing & Messaging GuidelinesThis guide helps members communicate and represent Surge accurately and confidently, whether online, in person, or through printed materials.
Social Media Marketing GuideSocial media is one of the most powerful tools to grow your influence, attract opportunities, & share Surge’s mission. This guide focuses on best methods - creative, compliant, effective ways…
Finding the Right Decision MakerThis training shows how to identify and reach true decision-makers for commercial solar and EV projects to improve B2B outreach efficiency.
What’s the Deal with EV Charging?How Property Owners Can Ride the Electric Wave — and Profit From It