Building Your Pipeline
Marketing, lead generation, and sales strategy tips
16 articles
- Your Opportunity At SurgeWelcome to Surge, the fastest-growing commercial clean energy firm in America, where we're saving the planet one panel at a time.
- “Why Surge” Talk TrackUse this outline during calls, presentations, or casual conversations to communicate Surge’s mission and value in a confident, concise way.
- Finding the Right Conversations (Solar & EV Chargers)Qualified conversations > volume of conversations
- Finding Your "Man On the Inside"Why you need a deal champion on every project, and how to find one.
- Converting Your Lead Into An OpportunityLearn how to turn your lead into a true, qualified opportunity.
- Best Practices for Commercial Solar ProspectingThis guide outlines proven best practices for sourcing and developing commercial solar opportunities.
- Common Objections & How to Handle ThemThis guide outlines the most common commercial solar objections and how to respond effectively while maintaining trust and professionalism.
- Marketing & Messaging GuidelinesThis guide helps members communicate and represent Surge accurately and confidently, whether online, in person, or through printed materials.
- What’s the Deal with EV Charging?How Property Owners Can Ride the Electric Wave — and Profit From It
- Social Media Marketing GuideSocial media is one of the most powerful tools to grow your influence, attract opportunities, & share Surge’s mission. This guide focuses on best methods - creative, compliant, effective ways…
- Finding the Right Decision MakerThis training shows how to identify and reach true decision-makers for commercial solar and EV projects to improve B2B outreach efficiency.
- 6 Types of Questions“The royal road to a man’s heart is to talk to him about the things he treasures most” -Dale Carnegie
- Follow up Fortune Training"Not Following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.” -Michelle Moore
- Industries to TargetThe Surge Team’s Guide to Smart Prospecting
- How to Qualify a Commercial LeadBefore submitting a project opportunity through Surge, it’s important to ensure the lead is both legitimate & viable. This guide outlines the essential criteria and best practices for qualifying a…
- Solar Carport Lease Program [Eclipse/ Fortified product]covering the solar carport value proposition, the new safe-harbored Eclipse/Fortified Solar partnership product, site qualification criteria, pricing, and sales scripting.