Purpose
The “Why Surge” talk track helps you clearly explain what Surge is, what makes it unique, and why joining the platform is a valuable opportunity - whether you’re speaking with a potential client, member, or partner. A consistent talk track ensures that every member: Scout, Strategist, or Mentor - can represent Surge professionally and accurately. It highlights the platform’s credibility, differentiators, and purpose without sounding scripted.
Core Message
“Surge is a national clean energy platform connecting businesses and organizations with vetted renewable energy solutions - solar, storage, EV charging, lighting, and more. We’re not an installer or a broker; we’re a unified network that brings together technology, financing, and project delivery under one roof.”
From there, tailor your message depending on your audience.
For Potential Clients
Focus on outcomes:
Lower energy costs and long-term stability
Access to trusted, pre-vetted clean energy providers
One-point coordination - from design to installation
Support for ESG, sustainability, and tax credit goals
Example phrasing:
“Surge helps businesses modernize their energy infrastructure with clean power, storage, and efficiency upgrades - without the complexity of managing multiple vendors.”
For Potential Members (Sales Partners)
Focus on opportunity:
National platform with in-house EPC and financing partnerships
Transparent compensation plan and clear advancement path
Training, mentorship, and community support
Tools to qualify, present, and close commercial deals
Example phrasing:
“Surge gives you everything you need to succeed in commercial energy - from pricing and proposal tools to expert mentors and back-end fulfillment. You focus on relationships, and we handle the rest.”
For Potential Product or Financing Partners
Focus on collaboration:
Consistent deal flow and national project pipeline
Qualified, vetted sales professionals
Unified technology and document management
Transparent process and communication
Example phrasing:
“Surge bridges the gap between the market and execution. We bring qualified projects and manage the process through completion - ensuring smooth coordination, accurate documentation, and efficient funding.”
Short Elevator Pitch Versions
Use these when you only have 15–30 seconds:
“Surge connects businesses with turnkey clean energy solutions - solar, storage, EV charging, lighting - all in one platform.”
“We’re building the Hypergrid - modernizing America’s energy systems through one unified commercial clean energy network.”
“Think of Surge as the bridge between clean energy projects and the partners who can build them.”
Best Practices
Keep it conversational - don’t over-script yourself.
Always tailor the message to who you’re speaking with (client vs. member).
Focus on benefits, not features.
End with an invitation: “Would you like to explore how Surge could help your organization?” or “Want to see how you can get involved?”
Summary
Audience | Focus | Sample Line |
Clients | Savings, reliability, ESG goals | “We help you modernize energy infrastructure with vetted clean energy solutions.” |
Members | Growth opportunity and support | “We give you the tools, training, and partnerships to succeed in commercial energy.” |
Partners | Collaboration and qualified projects | “We bring the market to you - fully qualified and ready to move.” |