Purpose
To help members use social media responsibly and strategically - building their personal brand, attracting new leads, and amplifying Surge’s message while staying aligned with company values.
Social media is how we multiply impact. Every post is a chance to educate, inspire, and lead by example.
The Mindset: Share Value, Not Hype
Social media is not about “selling” - it’s about building trust. The best Surge posts inspire, educate, and engage.
Think:
Storytelling over selling
Education over promotion
Real experiences over scripts
When in doubt, ask yourself: “Would this post add value even if someone never joined or bought anything from me?” If the answer is yes, post it.
What You Can Share
1. Your Journey
People connect with authenticity. Share your learning curve, training experiences, or personal growth story with Surge.
Examples:
“Just wrapped up today’s Surge training - love being part of a team that’s reshaping the energy industry.”
“I used to know nothing about commercial solar, and now I’m helping businesses save thousands a year. Grateful for this platform.”
2. Clean Energy Education
Become a source of insight. Share short, educational snippets about sustainability and energy.
Ideas:
Explaining the Inflation Reduction Act and the 30% tax credit
The impact of solar + storage on grid resilience
The future of EV charging or LED retrofits
Rising energy costs due to AI, blockchain tect, EVs, and aging infrastructure
Add a simple call-to-action: “Curious how this could apply to your business? Message me and I’ll walk you through it.”
3. Behind the Scenes
Show your process - attending training, collaborating with your Mentor, or exploring potential project sites. It builds credibility and relatability. You don’t need to be polished; authenticity wins every time.
4. Client Wins and Testimonials
You may share general results, project photos, or success stories after they are approved and anonymized by Surge.
Example: “Another commercial project complete - this one will save over $120,000 in energy costs over the next decade. Excited to be part of it!”
Never include client names, addresses, or proprietary details.
5. Team & Community Highlights
Celebrate your peers, mentors, and the wider Surge family. Tag official pages and use hashtags like #SurgeEnergy #CleanEnergyFuture #BuildingTheHypergrid
Best Practices for Social Media Marketing
Use approved Surge branding and visuals (no custom logos or off-brand edits).
Write in your own voice - clear, conversational, authentic.
Keep visuals bright, simple, and modern.
Post consistently (2–3x/week is a great rhythm).
Focus on connection and contribution, not conversion.
What to Avoid
Income or earnings claims (“I made $X this month”)
Promising results or savings you can’t verify
Using client names, addresses, or system details
Arguing online or posting political/religious content under the Surge brand
Modifying or recreating Surge logos or graphics
Compliance Reminders
If you’re ever unsure about a post:
Save your draft.
Email [email protected] for a quick content check.
Wait for approval before posting client or deal-related content.
This keeps everyone safe and compliant under Surge’s Corporate Representation & Media Policy.
Content Inspiration Prompts
Use these to spark ideas when you’re not sure what to post next:
“What I learned in this week’s Surge training…”
“Why I joined Surge…”
“The biggest misconception about solar…”
“What commercial property owners don’t realize about tax credits…”
“3 things I love about working in clean energy…”
Summary
Category | Examples | Purpose |
Personal Story | Lessons, inspiration, community | Build trust |
Education | Clean energy insights, policy updates | Provide value |
Behind the Scenes | Meetings, events, training | Humanize your work |
Testimonials | Approved success stories | Build credibility |
Community | Team highlights, events | Foster connection |