Purpose
Why This Policy Exists
This policy protects Surge members, partners, and clients from misleading, intrusive, or noncompliant marketing behavior. It ensures all communication aligns with federal and state marketing laws, including the CAN-SPAM Act, TCPA (Telephone Consumer Protection Act), and other applicable regulations.
Who Must Follow It
All Surge members, Scouts, Strategists, Mentors, and partners must follow this policy when promoting Surge, communicating with leads, or marketing energy solutions.
Anti-Spam Requirements
Consent
Always obtain clear permission before sending promotional or marketing communications. Do not email, text, or call anyone who has not opted in or expressed interest in learning about Surge or its services.
Identification
All messages must clearly identify you as an independent Surge representative. Include your full name and contact information in each outreach message or email footer.
Opt-Out Options
Every marketing message or automated email must include a clear way for recipients to unsubscribe or opt out from future communication.
Honoring Opt-Out Requests
Remove contacts who unsubscribe within five business days of their request. Never attempt to re-add them to a marketing list without documented re-consent.
Ethical Marketing Standards
Accuracy and Transparency
All claims about energy savings, performance, or financial benefits must be factual and verifiable. Avoid exaggerated or misleading statements about project timelines, incentives, or returns.
Honest Representation
Members must not represent themselves as Surge employees or imply partnership authority beyond their independent contractor role. Use only approved Surge marketing materials and templates for consistency and compliance.
Respect for Privacy
Never share customer data, email lists, or contact information outside approved Surge systems. Do not export or reuse lead information from the Surge platform for non-Surge-related purposes.
Professional Conduct
Use respectful, courteous language in all outreach, even if a prospect declines interest. Do not pressure, spam, or repeatedly contact leads who are unresponsive.
Digital and Social Media Use
Branding Guidelines
When posting on social media, use approved Surge logos, visuals, and messaging. Do not alter or remix official branding without written approval from the Surge marketing team.
Content Integrity
Refrain from posting exaggerated claims, political opinions, or unrelated personal promotions under the Surge name. All posts should reflect Surge’s brand tone: professional, solution-focused, and collaborative.
Use of Disclaimers
If you share personal results or client outcomes, include appropriate disclaimers (e.g., “Results vary by project size, location, and partner terms.”). Avoid using testimonials or case studies without verified results and permission.
SMS and Telemarketing Rules
Consent for Texting
Text messages may only be sent to leads who have explicitly opted in. Always include a clear STOP option for recipients to unsubscribe.
Respect for Calling Hours
Phone outreach should occur only between 9:00 a.m. and 8:00 p.m. local time of the contact. Do not use robocalls, auto-dialers, or prerecorded messages without written consent.
Use of Approved Systems
All outreach should occur through Surge’s authorized CRM and communication tools to ensure proper record-keeping and compliance.
Consequences of Violation
Any member found in violation of Surge’s Anti-Spam, Privacy, or Ethical Marketing policy may face disciplinary action, including:
Temporary or permanent account suspension
Loss of commissions or removal from the Surge platform
Reporting to regulatory authorities if laws are violated
Reporting Improper Conduct
If you observe unethical marketing behavior or receive a spam complaint:
Report the details immediately to [email protected].
Include the sender’s name, date, and a copy of the communication (if available).
Surge leadership will review and address violations promptly.
Summary
Policy Area | Requirement |
Consent | Obtain clear permission before marketing or outreach |
Identification | Identify yourself as an independent Surge member |
Transparency | Use factual, compliant, and verified claims |
Privacy | Protect customer and lead data at all times |
Professionalism | Communicate with respect and honesty |
Compliance | Follow all anti-spam and TCPA laws |
