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Sales Activity Model

This article explains Surge Role Expectations & Deal Progression Responsibilities: the activities required to qualify for Scout, Setter (Strategist), and Closer participation on a Surge opportunity.

Overview

Surge commissions are earned based on the role you perform in each deal — not your title. Commission eligibility is based on documented participation in these activities within the opportunity lifecycle.

Each role has defined responsibilities that support successful project execution. If a role’s activities are not performed, its allocation may be reassigned to the contributors who completed that work.

Surge opportunities typically progress through three functional sales roles:

Scout → Setter → Closer

Some contributors perform one role. Others perform multiple roles on the same opportunity. Your commission participation reflects the work you perform.

For details on how commissions are allocated across roles, see the Sales Compensation Model article.


1. Scout (Lead Generator)

Primary Responsibility

Identify and introduce a qualified opportunity to the Surge platform. Scouts are opportunity originators — they are not responsible for managing deal progression.

Scout Required Deal Activities (Qualification Checklist)

To qualify for Scout participation on an opportunity, you must:

  1. Identify a qualified business or organization that could benefit from a Surge solution

  2. Introduce Surge to a decision maker or qualified contact

  3. Submit the opportunity through the Surge lead entry form

  4. Provide minimum required evaluation information:

    • company name

    • site location

    • contact details

    • solution interest (solar, EV charging, storage, etc.)

  5. Participate in the initial introduction or handoff to the Setter or Closer

Scouts are not expected to:

  • run discovery calls

  • collect technical documents

  • coordinate proposals

  • manage deal progression

  • negotiate contracts

These responsibilities belong to Setters and Closers.


2. Setter (Strategist / Deal Facilitator)

Primary Responsibility

Move the opportunity from introduction to proposal-ready status. Setters maintain deal momentum and prepare opportunities for closing.

Setter Required Deal Activities (Qualification Checklist)

To qualify for Setter participation on an opportunity, you must:

  1. Conduct the initial discovery conversation

  2. Confirm project viability and interest

  3. Identify the appropriate solution pathway (solar, storage, EV charging, etc.)

  4. Coordinate scheduling for deeper discussions with the Closer (when needed)

  5. Gather required development materials such as:

    • utility bills

    • site details

    • facility photos

    • energy usage information

    • ownership structure

    • facility contact information

  6. Maintain communication with the client during early deal stages

  7. Ensure the opportunity is ready for proposal development

  8. Coordinate with the Closer responsible for final execution

Setters are not expected to:

  • negotiate final pricing

  • present final proposals

  • execute contract negotiations

  • close agreements

These responsibilities belong to the Closer role.


3. Closer (Sales Executive)

Primary Responsibility

Convert a qualified opportunity into a signed agreement. Closers are responsible for final deal execution and transition into delivery.

Closer Required Deal Activities (Qualification Checklist)

To qualify for Closer participation on an opportunity, you must:

  1. Review the opportunity and confirm project scope alignment

  2. Coordinate proposal development with Surge and partner teams

  3. Present the proposal to the client

  4. Address client questions regarding:

    • project scope

    • pricing structure

    • financing pathways

    • implementation timeline

  5. Negotiate final agreement terms when necessary

  6. Secure signed agreement or project commitment

  7. Ensure a smooth transition into project execution

Closers also support:

  • protecting deal margin

  • ensuring proposal accuracy

  • managing final-stage client expectations

  • coordinating internal execution readiness

Closers typically receive the largest share of commission because they carry responsibility for securing the agreement.


Self-Generated Opportunities

If, as a Closer, you generate your own opportunity and carry it through the full sales cycle, you may perform the responsibilities of:

  • Scout

  • and Setter

  • and Closer

In these cases, commission participation reflects the full scope of work performed, with Surge supporting proposal development, technical validation, and execution coordination as needed.


How Role Participation is Verified

Role participation is confirmed using objective activity signals. These signals help ensure commission participation reflects actual contribution to opportunity progress:

  • CRM activity records

  • meeting participation

  • document submissions

  • deal-stage updates

  • communication history related to the opportunity

This ensures commission participation aligns with actual contribution to deal progress.


Why This Model Exists

The Surge Activity Model ensures:

  • roles remain clear

  • collaboration stays structured

  • contributors are compensated fairly

  • commission allocation reflects real participation

  • opportunities move efficiently from introduction to execution

At Surge: the goal is not to claim a role — the goal is to perform the work required for that role.

This model supports clear collaboration across the Surge platform and helps ensure opportunities move efficiently from introduction through execution.


Role Progression at Surge

Many contributors begin by introducing opportunities as Scouts and later expand into Setter or Closer participation as they gain experience.

Progression is not required — but it is available.

As contributors take on more responsibility within opportunities, they gain access to additional tools, support, and earning potential across the Surge platform.

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